Design by Discovery to Stop Building Bad Software
Two common situations lead to bad software—the project team isn’t aligned on the problem or the customer isn’t involved in the design process. Either way, you end up with a product that the business didn’t ask for, the tech team struggles to deliver, and customers don’t want. So, how do you increase confidence in the direction of your product and work together to build innovative solutions that bring the business, technology, and customers together? Garren DiPasquale and Matt Wallens introduce, a process to understand business goals and customer needs. It isn’t about designing screens or coming up with a final solution. Rather, it’s an efficient way for a project team to gain a shared understanding, explore ideas, and develop a design direction. Using a combination of techniques from design thinking, service design, and agile, Design by Discovery helps teams unearth the why before the how. When you have a clear team understanding of your design objectives, goals, and principles, you can deliver products and services that customers love. Leave this session informed, energized, and prepared to apply this knowledge to your projects.